Now Shipping to Australia and New Zealand!

Feeding Schrödinger's cat

An inside look at the ideas that inspire us

Elimination diet trials for pets with food allergies and intolerances

Elimination diet trials for pets with food allergies and intolerances

What is a novel protein diet? Does my dog need an elimination trial? Here we look at diet options for dogs with food allergies or sensitivities.

Read more

Seaweed and iodine - how much is too much?

Seaweed and iodine - how much is too much?

Are kelp and seaweed supplements safe for dogs and cats? Could they cause thyroid disease. A quick look at iodine in seaweed products and the potential risks.

Read more

Should I feed my dog a vegan diet?

Should I feed my dog a vegan diet?

What are the pros and cons of a vegan diet for dogs? Is a vegan diet safe and could it have health benefits? What pet food brands offer vegan options?

Read more

Why every dog and cat could benefit from a fresh diet once a week

Why every dog and cat could benefit from a fresh diet once a week

Learn how fresh food affects your pet's gut microbiome, and what the benefits of an antioxidant-rich diet are. 

Read more

Oxalate in pet food – is it dangerous for dogs and cats?

Oxalate in pet food – is it dangerous for dogs and cats?

Some leafy greens are high in oxalate. Why could this be a problem? Are vegetables that contain oxalate safe to feed our pets? 

Read more

Ketogenic dog food for cancer

Ketogenic dog food for cancer

What is a ketogenic diet? Is it a good choice for dogs with cancer? Learn more about the pros and cons of ketogenic diets for dogs.

Read more

What's in your meat? Protein deficiency in raw diets for cats

What's in your meat? Protein deficiency in raw diets for cats

High fat diets for cats can increase the risk of protein deficiency. Learn why diets with a lot of meat don't always have a lot of protein, and what you can do.

Read more

Don't go breaking my heart with grain-free

Don't go breaking my heart with grain-free

Are grain-free diets safe for dogs? Do they increase the risk of heart disease? Are peas or lentils to blame? We have a look at what the research says.

Read more

Mind-altering meat (with toxoplasmosis)

Mind-altering meat (with toxoplasmosis)

Learn about toxoplasmosis in raw meat diets for pets, and what you can do to reduce the risk of infection. 

Read more