We are taking a short break ...
Our team is taking a much-needed break from Friday 2nd to Monday 5th October 2026.
We will be back at work on Tuesday 6th October and all orders will be sent out then. Email enquiries will also be replied to from 6th October onwards. Thank you for your patience and understanding!
The fish treat that leaves tuna in its wake
Sustainably sourced boneless Hoki fillet, gently freeze-dried for dogs and cats. No additives and rich in omega-3.
The benefits of a homemade diet
You control the quality and the cost
You know where all the food in your pet's diet came from. You know how fresh it is, and that it's human-grade. You can choose premium cuts or more economical options. No commercial diet will be as freshly prepared as your own cooking, or as delicious!
Variety variety variety
Want to add in mushrooms this week? Or pork loin? Go for it!
We know that variety is the spice of life, and from a nutritional perspective, it's great for the gut microbiome. Even if you rotate between commercial diets, they can never provide the same variety.
Freedom of choice
Keen to use only ethically farmed meats or fish? Interested in using sustainable ingredients? Free-range, organic, pastured, regenerative ... you choose what suits you best. 99% of commercial pet food uses factory-farmed meat and eggs, and organic pet food is very hard to find.
Options for everyone
Pet food companies are limited in what they can offer. Need a renal diet with no chicken? A low-fat diet made from white fish and emu? For pets with specific needs, often there are no suitable commercial options.
Keen to get started?
CompleteMe® multivitamin and mineral supplements help you feed your dog or cat a balanced homemade diet with confidence
Bird knows best
Our Hey Bird freeze-dried treats are suitable for both cats and dogs, and are only made from ethical and sustainable proteins. We use MSC-certified hoki, grass-fed beef, wild-caught kangaroo, free-range chicken, and farmed emu.
There aren't many Board Certified Veterinary Nutritionists®, so we are very lucky to have two - both full-time, and based in Sydney, Australia
Dr Becca Leung, BVSc PhD DACVIM (Nutrition)
Dr Meredith Wall, BA BVSc (Hons I) DACVIM (Nutrition)
Good food, great stories
Personalised nutrition changes lives
We offer nutrition consults and personalised recipe formulation for pets with medical needs.
Our clients include specialist veterinary centres, universities, charitable organisations, pet parents, and veterinary practices around the world.
Blog posts
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- by Meredith Wall
Lead contamination of game meat in pet food
What concerns exist about lead contamination of game meat-based pet foods and supplements? A brief overview of the research and information available.
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- by Becca Leung
Can cats eat fish? A look at the risks and benefits
Board Certified Veterinary Nutritionist Dr Becca Leung examines the risks and benefits of the use of fish in feline diets.
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- by Matthew Kopke
How to feed your cat or dog - from bowls to slow feeders and puzzle toys
Bowls, slow feeders, snuffle mats, Lickimats, Kongs, food toys and more. How best to feed your dog or cat to provide more enrichment.