Now Shipping to Australia and New Zealand!

Did you know ...?

Insects form a natural part of the diet of small wild cat species

The exoskeleton of insects like crickets, grasshoppers and beetles contains chitin, which has a similar structure to cellulose. It may act as a fibre source in the diet, helping to prevent hairballs and support gut health.

Rabbit cartilage can act as a prebiotic fibre for cats

Research has shown that cartilage is highly fermentable, affecting the gut microbiome. Rabbit skin and hair are poorly fermentable and provide necessary bulk to stools.

Learn more about cats and fibre here

Key benefits

Species-appropriate fibre (chitin) from Australian crickets

Limited proteins from venison, rabbit and crickets

Omega-3 fatty acids from marine algae

Freeze-dried for maximum nutrient retention

Ingredients

Wild venison fillet
Australian crickets
Wild rabbit skin
Wild rabbit cartilage
Wild rabbit hair
DHAgold™ marine algae
Organic Australian cat grass
Natural vitamin E


Made in Australia from Australian and American ingredients. All ingredients are human-grade.

Guaranteed analysis

Protein (min): 75.2%
Fat (min): 2%
Fibre (max): 3.2%
Moisture (max): 5%
Calorie content ME (calculated): 4.12 kcal/gram

All figures are on a dry matter basis (DMB) except moisture (as fed basis).

Feeding guidelines

Suitable for adult cats and growing kittens with food sensitivities. We recommend checking the suitability of these treats for your cat with your local veterinarian. Please be aware that freeze-dried treats have a very low moisture content and large quantities may increase the risk of constipation in some cats.

Adult cats (2 to 4.5 kg): Feed between 2 - 4 treats per day
Adult cats (4.5 to 8 kg): Feed between 4 - 6 treats per day

Important points

Please note that these treats are raw; they may not be suitable for immuno-compromised cats or households. We recommend supervising while feeding. Please keep bag sealed until ready to use and seal bag completely after use. Store in a cool, dry place. Please wash hands and any surfaces thoroughly after handling. Discard any treats that remain uneaten after 30 minutes. Not for human consumption.

Make your own novel protein diet